If you’ve ever looked at a deal that promised sky-high returns but didn’t quite “feel right” — you were probably looking at Phantom NOI in action. Phantom NOI refers to inflated income numbers in pro forma projections — typically based on aggressive, unrealistic assumptions that ignore current performance. It’s one of the biggest traps passive […]
You wouldn’t show a prospective renter a unit with trash outside and peeling paint — yet many investors do the digital equivalent every day. Today’s renters aren’t driving by your property first — they’re searching online. And what they see (or don’t see) is your first impression. This is digital curb appeal, and in 2025, […]
Ask most new investors how much they’ve set aside for reserves, and you’ll hear vague numbers: “I’ve got $100K saved,” or “We’ll use some of the cash flow.” That’s not a plan. That’s a hope. In a rising interest rate environment with increased maintenance costs and tighter lender scrutiny, having a formal reserve plan isn’t […]
Most multifamily operators celebrate high occupancy rates. “We’re 95% leased!” they say. But what if I told you that number might be lying? Welcome to the world of shadow vacancy — the income-killing problem hiding in plain sight. 🔍 What Is Shadow Vacancy? Shadow vacancy refers to units that are technically occupied but not generating […]
In a world where tenants can review, compare, and rate your property online in seconds, resident experience has become a revenue-generating priority. It’s not just about making people happy—it’s about making smart business decisions. What Is Resident Experience? Resident experience encompasses every interaction a tenant has with your property: the application process, move-in procedures, maintenance […]
Insurance might seem like just another line item in your budget, but it plays a pivotal role in protecting your returns. With premiums rising year over year, having a sound insurance strategy is essential for safeguarding both NOI and long-term equity. Why Insurance Costs Are Rising: Climate Change: More frequent and severe weather events (floods, […]
For many multifamily investors, lease documents are stored away after signing—rarely revisited until a problem arises. But a regular lease audit can be one of the simplest and most effective tools to increase NOI and asset value. What Is a Lease Audit? A lease audit is a detailed review of every active lease within a […]
In multifamily real estate, investors often focus on acquisition and disposition as the primary moments of value creation. However, one of the most powerful—and underutilized—methods to build wealth lies in the middle of that ownership lifecycle: repositioning. What is Repositioning? Repositioning a multifamily asset means significantly enhancing the property’s value by upgrading its physical condition, […]
Capital Expenditures — or CapEx — might not be the flashiest part of real estate investing, but they are absolutely essential to the long-term success of your multifamily property. Whether you’re acquiring a new property or managing a seasoned asset, your CapEx plan is your roadmap for preserving value, avoiding unexpected expenses, and maintaining tenant […]
When it comes to multifamily real estate investment, most property owners look to rent increases as a primary way to boost their net operating income (NOI). However, rent hikes aren’t always the best or most sustainable strategy for maximizing profitability. In fact, raising rent too frequently or too drastically can lead to tenant turnover, vacancies, […]